meet Peter

Visionary leader Peter van Stralen energizes and inspires audiences with his CARE Leadership keynote, imparting the tools and ideas curated from nearly three decades of business success. His passion for creating remarkable experiences carries over into his personal life; in 2015, Peter and his family set off on an Epic Family Road Trip across North America and around the globe.

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Peter siting in a chair


Peter giving keynote on C.A.R.E.
  • C.A.R.E. by Peter Van Stralen Buy


    After building a culture of CARE in his own business, Peter van Stralen wrote the book on attracting, retaining, and engaging remarkable leadership. In “C.A.R.E. Leadership,” Peter shares the story of how he and his brothers created The Grounds Guys® by adopting an approach that puts customers, colleagues and communities first, values a positive attitude, treats everything and everyone with respect, and allows them to enjoy life—and how you can do the same.

    “If you haven’t yet created a culture of care in your organization, read C.A.R.E. Leadership and make it happen.”
  • Buy

    C.A.R.E. LeadershipTraining Program

    the CARE Leadership training program focuses on 8 principles that will transform the culture of your business and unleash the full potential of your team. This program is specifically designed to make you the best leader you can be, while focusing on building a GREAT culture for your place of work.

    "This is an excellent course — definitely worth checking out!"
    Scott Bryk, Executive Director Highway of Heroes Living Tribute
  • “It is a rare and fortunate event to be in the presence of someone like Peter who has distilled his life experiences into a clear message that both motivates and inspires action. What is most uncommon about Peter's message is how it transcends any industry or vertical and will connect with the C-suite and the front line employee. I challenge anyone to walk away from hearing Peter speak and not be filled with hope, positivity and a better understanding of what it means to be human.”
    Ewan McNeil
    (Director of Marketing)
  • “On behalf of the committee and delegates who attended Hort-East, please accept our sincere appreciation for the presentations you gave at the show. This year has been applauded as having the “strongest speaker lineup” and we could not have earned that praise without you. Peter – you were so very accommodating and easy to work with – the world needs more people like you! One of our delegates actually came out of your session and said “ it should be mandatory for every person in our industry to hear this guy”!”
    Jim Landry & Karen Richard
  • “We were privileged to have Peter speak to our Franchise Partners at our recent Lunch Lady Conference. Many said it was the learning hi-light of the event. His eight principles of C.A.R.E Leadership resonated with the group and I saw lots of nodding heads as I looked around the room. The biggest take away was about the importance of changing attitudes towards kitchen and delivery staff and acknowledging the role they play in our businesses. Staff are traditionally viewed as an expense, but just shift this belief, and staff can become assets that contribute to the growth and reputation of your Brand. An engaged staff is a powerful business-building tool. Peter’s message was delivered in a way that was extremely meaningful to the group. Our Franchise Partners were left inspired, informed and energized!”
    Ruthie Burd
    The Lunch Lady Group
  • “Peter’s presentation was tailored to match the theme of our conference and reinforced the learning and messaging that had been echoed throughout the meetings.”
    Gigi Harding
    CEO, Vice Chair
    H & S Massage Spa Canada Corporation
  • “Peter van Stralen was our closing keynote speaker at the Nursery & Landscape Association Executive’s Annual Conference in Toronto. He hit the mark with our attendees with his message about CARE Leadership. Thanks Peter, for being an easy speaker to work with throughout the process.”
    Michelle Gaston
    Learning Resource Specialist
    NLAE (Apr 2016)
  • “Peter was a pleasure to work with throughout this process. He was attentive in learning about our franchise and business model, and used that knowledge to craft a very motivational message to our system that resonated well with our franchise owners. Would highly recommend to others.”
    Jason Badyrka
    (Vice President, Franchising)
    American Family Care
  • “Peter van Stralen was the keynote speaker for our Franchisee convention in January of this year.  He brought his message of CARE (Create a Remarkable Experience) to our franchisees with passion, storytelling, and real life examples that hit home with our audience.  Our franchisees and corporate team all rated his performance and message as one of the highlights of the convention.  He was able to connect with the franchisees, share relevant experiences, and incorporate the right supporting media components to drive home the message and get people excited about their business and future. I would wholeheartedly recommend Peter as a speaker for companies looking for a similar experience."”
    Michael Wagner
    Pools Scouts
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